The Wizard of Oz Poster

Overview

   This weeks project was to take a deconstructed theatre poster and put it back together using CARP.

Subheading 

   Contrast is the first step. I wanted to make the decal bold, along with the title. Part of me wants to go back and change the decal to white, but a hard part about being a graphic designer is knowing when to stop. I added the red details to tie together the theme of Dorothy's ruby red slippers. I also wanted to point out the main goal for each of the characters. Dorothy wants to use her ruby shoes to get home. The tin man wants to love, he wants a heart. The scarecrow wants knowledge; a brain. And the king of the jungle wants courage. 

Allignment

Alignment came second. I'm not too pleased with how I aligned the "fine print". I love the way the title looks but I feel like I could do better than central alignment. I know central alignment looks good in some places and I hope to god it looks good here (my confidence is wavering).

Repetition

After alignment is repetition. At last minute I changed the font from black to white, but I didn't continue that down to the decal. I should have at least added some black text to make it more constant. I know I could have done better with repetition. Though I am glad I added a pop of color to draw people's eyes to the page.

Proximity

Lastly is proximity. I didn't spend as much time on proximity as I wish I had. The text is awkwardly grouped together and the sizes are everywhere. I wish I had been more consistent. As much as I've torn apart this poster, I don't despise it's end result. I just know there is room for improvement.

Typography

Overview

The project we were assigned was a typography diagram. Our motive was to type our name in a serif font and label it accordingly. We learned about the different heights ( Baseline, X-Height, and Caps Height ) that made up a font. We then discovered the parts of a serif font that make it unique ( Beak, Counter, Axis, Etc. ). Once we had the knowledge we needed we were able to begin our project.

What I Learned

I wasn't aware that there were names for everything when it came to fonts. Graphic designers go into so much depth in terms of creating a font, making this section thinner, this section sharper, and this section rounder. The people put so much effort into creating a font that represents a specific mood. Kudos to graphic designers for being so detailed.

My Experience

I found this project quite easy. Handling the tools and arranging the text wasn't difficult but I struggled with labelling. The text is just so unbelievably uneven on either side and it irritates me greatly. And I wanted to do a different color like a soft pink or a baby blue to stand out against my yellow theme but it wouldn't fit since I don't have any colored accents on my blog. I plan on changing that as soon as possible so my blog isn't so bland.

Logo Examples

Analogous

This logo uses the analogous colors of yellow, yellow-orange, orange, red-orange, red, red-violet, and violet. I think the company chose these colors to display variety and diversity in their app. 

This logo uses the analogous colors of green, yellow, and blue. I think the company used these colors to enforce                                                           growth, renewal, and trust.

Complementary

This logo uses the complementary colors of orange and purple. I think the company did this to portray energy, balance, and nobility.

This logo uses the complementary colors of orange and blue. I think the company chose these colors to give off an energetic, exciting vibe.

Warm

This logo uses the warm color red. I think the company used this color to represent passion and energy.

This logo uses the warm colors of red and yellow. I think the company used these colors to show optimism and passion.

Cool

This logo uses the cool color blue. I think this company used this shade of blue to represent technology and ambition.

This logo uses the cool color blue. I believe the company used this blue to showcase their technology and trust.

Monochromatic

This logo uses the monochromatic color blue with a lighter and darker ombre. I think this company used these colors to showcase technology and intellect.

This logo uses the monochromatic scale of the color brown. I believe they used this color to express wholesomeness and warmth.

Triad Color

This logo uses the triad colors of red, yellow, and blue. I think this company used these colors to represent hope, energy, and spirit.

This logo uses the triad colors of red, yellow, and blue. I think this company chose these colors to show energy, optimism, and ambition.