The Wizard of Oz Poster

Overview

   This weeks project was to take a deconstructed theatre poster and put it back together using CARP.

Subheading 

   Contrast is the first step. I wanted to make the decal bold, along with the title. Part of me wants to go back and change the decal to white, but a hard part about being a graphic designer is knowing when to stop. I added the red details to tie together the theme of Dorothy's ruby red slippers. I also wanted to point out the main goal for each of the characters. Dorothy wants to use her ruby shoes to get home. The tin man wants to love, he wants a heart. The scarecrow wants knowledge; a brain. And the king of the jungle wants courage. 

Allignment

Alignment came second. I'm not too pleased with how I aligned the "fine print". I love the way the title looks but I feel like I could do better than central alignment. I know central alignment looks good in some places and I hope to god it looks good here (my confidence is wavering).

Repetition

After alignment is repetition. At last minute I changed the font from black to white, but I didn't continue that down to the decal. I should have at least added some black text to make it more constant. I know I could have done better with repetition. Though I am glad I added a pop of color to draw people's eyes to the page.

Proximity

Lastly is proximity. I didn't spend as much time on proximity as I wish I had. The text is awkwardly grouped together and the sizes are everywhere. I wish I had been more consistent. As much as I've torn apart this poster, I don't despise it's end result. I just know there is room for improvement.